Today, July 24, we commemorate and celebrate at VAHG International Tequila Day, an emblematic beverage that is a benchmark of tradition in Mexico. Likewise, we celebrate the majestic agave landscape and the old industrial facilities of Tequila, which emerged from the inscription in UNESCO as World Heritage of Humanity in the category of Cultural and Natural Heritage in 2006. Today, agave cultivation is considered an intrinsic element of Mexican national identity.
The Tequila Denomination of Origin (DOT) is a distinctive mark that guarantees the quality and authenticity of this Mexican flagship beverage, representing the production with the standards determined in a differentiated and delimited region. The Appellation of Origin Tequila is celebrating 50 years and the recognition for five Mexican states where Tequila can be produced. These areas are located in 181 municipalities distributed in 5 States of the Mexican Republic: Jalisco in its 125 municipalities, Michoacán with 30 of its municipalities, 7 municipalities for Guanajuato, Nayarit with 8 of its municipalities and Tamaulipas with 11 of its municipalities.
The Tequila Regulatory Council (“CRT”) is positioned as a reference institution for knowledge and the main source of information and services for the entire Agave Tequila chain. Its mission is to guarantee the consumer the authenticity of this emblematic beverage of our country by demonstrating compliance with the Official Mexican Standards applicable to Tequila, safeguarding the Denomination of Origin, both in Mexico and abroad.
“To speak of Tequila is to speak of Mexico”, an emblematic phrase of Miguel Ángel Domínguez Morales, President of the Tequila Regulatory Council.
The Tequila Regulatory Council (“CRT”) is approved by the General Directorate of Standards of the Ministry of Economy and is accredited by the Mexican Accreditation Entity A.C. to perform its functions as an Inspection Unit, Testing Laboratory and as a Greenhouse Gas Certification and Verification agencies.
It is worth noting that in 2016, the CRT, together with the Mario Molina Center and the Tequila Agroindustry, presented its Sustainability Strategy for the Agave Tequila Chain. To achieve the established goals, different lines of action were positioned to strengthen the chain, which are aligned with 16 of the 17 Sustainable Development Goals of the United Nations (UN). The lines of action contemplated are: Decarbonization of the industry, efficient use of water, sustainable agricultural practices, the Zero Deforestation Tequila Program, waste treatment, strengthening of social programs and economic development of the region.
In addition, the CRT was elected on February 2, 2023 as representative of the Board of Associations of the Business Climate Alliance of Jalisco for the period 2023, being re-elected for one more period (2024). The CRT’s goal is to combine the efforts and needs of the industrial sector of Jalisco through the associations adhered to the Alliance, with the purpose of transitioning its members to a low-carbon economy.
The Tequila Regulatory Council (“CRT”), in coordination with the National Chamber of the Tequila Industry, created the “Distinctive T” in 2003 with the purpose of increasing the quality of the products offered by restaurants, bars, discotheques, hotels, distribution and consumption centers. By means of this distinctive, the participation of the employees of these establishments is motivated as adjuvant agents in the Tequila culture, the safeguarding of the Appellation of Origin, as well as guiding the consumer in the appreciation of the quality and tasting characteristics.
At VAHG we offer tailor-made legal services to all our clients with great experience and expertise in Intellectual Property and Corporate Law – Mergers and Acquisitions, being leaders in the Tequila Industry, backed by 30 years of experience. We focus on assisting our clients at all times with the commitment and integration in the legal framework of the Tequila Industry.
We are very proud as a Firm to represent the Tequila Regulatory Council (“CRT”) and to be part of that wonderful team of professionals that safeguard the first and most important Appellation of Origin in Mexico.
For more information regarding the Appellation of Origin Tequila and our legal services related to it, the VAHG team.
| Fernando Hernández Gómez | Partner
Mergers & Acquisitions/Propiedad Intelectual +52 (33) 38171731 Ext 225 | fhernandez@vahg.mx |
Mariana González Sánchez | Partner
Intellectual Property +52 (33) 38171731 Ext 222 | mgonzalez@vahg.mx |
Martín Arias Cuevas | Associate
Intellectual Property
+52 (33) 38171731 Ext. 236 | ariascuevas@vahg.mx
**The publication of this document does not constitute legal, accounting or professional advice of any kind, nor is it intended to be applicable to particular cases. This document only refers to laws applicable in Mexico.